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Glico Runner
Brand:
Outside Brick
Year:
2018
Theme:
Celebrities
Biography:
The Glico Runner is the mascot of the Japanese confectionery company Ezaki Glico, first appearing on Glico caramel packaging in 1921.
The image, a triumphant athlete crossing a finish line with arms raised in victory, is prominently featured on the iconic Glico Running Man sign above the Dotonbori canal in Osaka, Japan. This sign, originally installed in 1935, has become a symbol of the city. The current version is the sixth iteration of the sign.
The runner represents Glico's mission to enhance public health through nutrition, embodying a spirit of athleticism and vitality. The Glico Runner is a widely recognized cultural icon in Japan.
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